In 2020, I joined the Universal Music Group as a creative consultant, later ascending to the role of creative director for numerous award-winning musical endeavors. Leveraging my sharp eye for design and extensive expertise in creative direction, I spearheaded the development of album artwork, merchandise, and stage visuals for some of the most prominent names in the music industry.

Universal Music Group was focused on adapting to the digital-based distribution landscape, shifting from traditional formats to meet the evolving demands of the modern music listener. The task at hand was to create designs and strategies that would seamlessly transition the brand into the digital realm while preserving its storied legacy and unwavering commitment to producing quality music.

To achieve this digital transformation, I implemented a diverse array of creative strategies aimed at generating modern and captivating designs that paid homage to the brand's heritage while embracing the digital era. This involved collaborating with cutting-edge artists and designers to develop one-of-a-kind visuals and user experiences tailored for digital platforms, enticing audiences across various demographics.‍‍‍